The Sanchalika Surge: How the SEED Program is Decentralizing Educational Leadership

The mission of Publika is to transition traditional institutions into Phygital Nodes that measure evolution, not just grades. To scale this across India, the SEED program focuses on mobilizing female leaders, known as Sanchalikas, to lead the charge.

​The SEED Program: Impact & Opportunity
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This initiative is designed as a partnership rather than a traditional job, allowing local leaders to work on their own terms while driving significant social impact. The growth path for a Sanchalika includes:

​The 'Harvest' Revenue Model: Sanchalikas earn an immediate Activation Grant for every NEP Audit conducted, plus a 10-15% Impact Share of the contract value for every school onboarded.
​Nurture Royalty: This model builds a passive income stream through annual recurring revenue as long as the onboarded schools remain in the ecosystem.
​Tiered Progression: Stipends increase as the Sanchalika manages more schools, starting at Level 1 (5-10 schools) and progressing to a full job offer at Level 3 for managing 20+ schools.
​The Uttar Pradesh Corridor: Phase 1 Roadmap
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The first phase of the SEED rollout is targeting a minimum of 10 schools per location across six key hubs in Uttar Pradesh:

​Kanpur & Lucknow: Central hubs for educational innovation.
​Ayodhya & Gorakhpur: Expanding the phygital footprint into cultural centers.
​Prayagraj & Varanasi: Integrating Indian Knowledge Systems (IKS) with modern tech standards.
​The Support System: Becoming a Certified Lead
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Every Sanchalika is equipped with the tools needed to succeed, ensuring they are more than just administrators—they are "Phygital Mentors". The onboarding includes:

​Digital Bootcamp: A 3-day intensive training focused on NEP 2020 compliance and sales leadership.
​Fellow Kit: Provision of an official ID, pitch decks, and marketing tools.
​Certification: Upon completion, participants become a "Certified NEP Transformation Lead".
​Why 2026 Matters
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The SQAAF mandate has reset the rules for school affiliation. By the year 2026, digital-first pedagogy will become the standard, and parents are already demanding "Future-Ready" certifications rather than just good marks. Sanchalikas are the bridge that helps schools cross this gap by conducting the Saarthi 360° Readiness Audit.