Leveraging Digital Technology in Agriculture Sector: A Study of Thar Desert of Western Rajasthan

The dry Thar Desert of Rajasthan faces unique farming challenges due to water shortages, unpredictable weather, and limited market access. This research looks at how digital technology can help overcome these problems and improve agriculture in the region. Using surveys, interviews, and focus group discussions with farmers and retailers from Jodhpur, Jaisalmer, Bikaner, and Barmer districts, the study examines the use and impact of digital tools. Key findings show that while technologies like weather apps and GPS trackers are commonly used, issues like poor connectivity, resistance to change, and limited technical knowledge hinder wider adoption. Insights from the focus groups highlight the practical difficulties and potential solutions for implementing digital agriculture in the Thar Desert. The study concludes with recommendations to enhance awareness, training, and access to digital technologies, aiming to sustainably transform agriculture in the Thar Desert. This research examines the transformative potential of digital technology in addressing the unique agricultural challenges of the Thar Desert in Rajasthan, characterized by water scarcity, unpredictable weather, and limited market access. Employing a mixed-methods approach, including surveys, personal interviews, and focus group discussions with farmers and retailers from Jodhpur, Jaisalmer, Bikaner, and Barmer districts, the study assesses the current use and effectiveness of digital tools. Findings reveal significant adoption of technologies like weather apps and GPS trackers, yet highlight persistent challenges such as connectivity issues, resistance to change, and limited technical knowledge. The thematic analysis of focus groups provides deep insights into the practical difficulties faced and potential solutions for digital agriculture implementation. The study concludes with strategic recommendations to improve digital technology adoption through enhanced awareness, training, and accessibility, aiming to foster sustainable agricultural development in the Thar Desert.